Content strategies that support ABM programs are a critical aspect of Account Based Marketing. Based upon our Account Based Marketing Capabilities framework, Content is the 3rd step. Provided by Vendemore, their key point is to market the content as the product and...
But only 20% have programs deployed and only 60% are actively investing in technology to make it happen Kudos once again to DemandBase! This research is bang on! Key point – 100% of orgs using ABM report aligned sales and marketing efforts! Love the quote from...
While the first use of this term is generally attributed to the great folks at ITSMA, few have unfolded the ideas and experiences that have paved the road to the point we’re at today. To those who believe ABM isn’t new and that the concept of targeting...
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. I don’t agree with this point...
For all of the recent press and content flowing into the market about Account Based Marketing, Google indicates that the number of searches people actually make, as a form of research on the topic, is incredibly low… like 100 per month! I’ve embedded a...
