B2B Marketers Can Learn From B2C Mistakes!
I was reading a great article in MediaPost this morning and it reminded me of the concept that the true cost of the media you buy isn’t the CPM, CPC or cost per message. The real cost of those media investments include the cost of forcing your audience to ignore...Benchmarking your ABM program
Today I’d like to share a question from our current research project. The intent of the question is to help identify how complete your ABM program is, and the sophistication of each element. Subsequent questions go deeper but what strikes me here is the one page...Account Based Marketing Research
ABM is more than fluff and funnels Read this report to learn about High-Performance ABM™ Did you know that only 18% of Account Based Marketing programs can actually measure performance and say that their revenue impact is more than 20%? True! What do those high...Account Based Marketing video – Elegantly simple to understand
Account Based Marketing & Sales Alignment
Teamwork and revenue success are directly related! New findings from research conducted by Demandbase and Demand Metric Every few days I hear someone describe that sales and marketing alignment is necessary for Account Based Marketing. I agree, but isn’t...ABM Engagement Strategy – Freya News
I had the opportunity to catch up with Freya News during Dreamforce last week: Johan Sundstrand, CEO, and Charlie Strömberg, Partner & Head of Production. Our one hour meeting spilled over into a two hour conversation, on a beautiful and warm late-Summer...Kwanzoo is going wider than ABM, focus on engagement
I had the pleasure of meeting with Mani Iyer, CEO at Kwanzoo. During the hustle of Dreamforce we met on the rooftop patio hosted by InsideView, the “Open Lounge”. What a beautiful afternoon! During our conversation he shared his company vision and I found...Account-Based Marketing Meets Big Data – DemandBase acquires WhoToo
With the WhoToo acquisition, we’ll have the opportunity to create new Account-Based Marketing solutions that help B2B marketers reach the right people in their target accounts more effectively. Chris Golec, CEO DemandBase Placing the source of data closer to the...Selling Mega deals – how sales and marketing alignment works
Christopher Engman, CEO at Vendemore, does an exceptional job at outlining sales and marketing alignment and activities surrounding super large sales opportunities. Three pillars of managing a “mega deal”: Sell the problems you solve and the insights you...