A quote from the client head of corporate sales “… we noticed a significant increase in offers from that (each) specific company.” Freya News helped them construct a company based content strategy and delivered on it. Content is the fuel of engagement and...
Demandbase put together their annual infographic to help B2B marketers navigate Dreamforce. Awesome selection of sessions, parties and more. Check it out! Source: The B2B Marketer’s Guide to Dreamforce :: Demandbase B2B Marketing
I had a tremendous conversation with Mike Kelly, co-founder of Prelytix and now Managing Director at MRP. Long story short, these guys are executing against a great business idea… blending CRM / MAP with predictive analytics to better empower Account Based...
My first Dreamforce was in 2004. The whole event was in the lower rooms at the Hyatt Embarcadero. The exhibit hall held about 20 booths and was right outside the keynote hall… that was maybe 50 x 80. It’s truly amazing to see what they’ve done with...
I published a LinkedIn Post this morning, “2 key trends make ABM necessary today”. This blog post is the backstory. There’s a difference between simplifying a concept and being simplistic. After speaking with the CEOs of todays top ABM solutions and...
Content is the fuel necessary to drive a scaled ABM strategy I had the distinct pleasure to speak with Johan Sundstand, CEO at Freya News the other day. Actually, it we were both on vacation and our conversation spanned 12 hours of time change… my side being...
Today I published the first in a series of LinkedIn articles regarding Account Based Marketing. In the article today, I expanded upon the confusion that exists in the market regarding ABM, offered a concise definition (what is account based marketing), and offered a...
What does a well-thought-out deployment approach look like? In order to construct, deploy, measure and optimize an Account Based Marketing program, marketers need to consider 6 key capabilities: Account Selection – Identify specific accounts you’re going to target....
Through our research we found that high performing ABM programs are but a small fraction of all ABM programs but yield the majority of benefits. Ability to measure revenue impact – this is critical for demonstrating the value of ABM, and frankly, all of...
