Content strategies that support ABM programs are a critical aspect of Account Based Marketing. Based upon our Account Based Marketing Capabilities framework, Content is the 3rd step. Provided by Vendemore, their key point is to market the content as the product and...
But only 20% have programs deployed and only 60% are actively investing in technology to make it happen Kudos once again to DemandBase! This research is bang on! Key point – 100% of orgs using ABM report aligned sales and marketing efforts! Love the quote from...
While the first use of this term is generally attributed to the great folks at ITSMA, few have unfolded the ideas and experiences that have paved the road to the point we’re at today. To those who believe ABM isn’t new and that the concept of targeting...
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. I don’t agree with this point...
For all of the recent press and content flowing into the market about Account Based Marketing, Google indicates that the number of searches people actually make, as a form of research on the topic, is incredibly low… like 100 per month! I’ve embedded a...
After interviewing a dozen of the top thought leaders in the industry, we’re starting to lock in on a defining model to represent Account Based Marketing capabilities. To this point, buyers have experienced a wave of confusion as a growing number of vendors come...
I had the pleasure of meeting with Jessica Cross yesterday. An incredibly bright marketer, an account based marketing visionary and Director of Marketing at FlipTop. The vision of using advanced analytics and predictive technologies to inform account targeting is...
Life can be very interesting… a simple matter of luck, I just connected with Christopher Engman, CEO of Vendemore. I look forward to our pending conversation and will update this post after we talk. From my first view of their website I was impressed. Take a...
Demandbase has compiled a great collection of assets to foster industry knowledge regarding account based marketing. Featuring the case study of many top brands (Adobe to DocuSign and more), and analyst reports and best practice guides… this is one of the most...
It’s amazing how the dialog of Account Based Marketing has changed over a short period of time. While ABM is still seen as a tremendous growth opportunity for B2B marketers, it’s no longer just about IP based ad targeting. Many new players are coming into...
