Data-Driven #ABM Account Selection
Mike Burton at Bombora wrote a nice article for Chief Marketer today. Data-driven account selection is definitively linked to high performance ABM programs. As our recent research highlights, 63% of mature ABM programs use data to drive account selection and over half...“Most Still Stuck on First Base in Account-Based Marketing” via @dmnews
The Account Based Marketing Consortium is live! Wow, we had approximately 800 registrants for our live webinar this morning and a great article in Direct Marketing News. Al Urbanski describes our inaugural primary research and really nails it… even those who...Trends that make #AccountBasedMarketing a “Must Have”
I published a LinkedIn Post this morning, “2 key trends make ABM necessary today”. This blog post is the backstory. There’s a difference between simplifying a concept and being simplistic. After speaking with the CEOs of todays top ABM solutions and...6 Critical Capabilities For ABM Success
Today I published the first in a series of LinkedIn articles regarding Account Based Marketing. In the article today, I expanded upon the confusion that exists in the market regarding ABM, offered a concise definition (what is account based marketing), and offered a...4 Benefits Of An Account Based Marketing Program
Through our research we found that high performing ABM programs are but a small fraction of all ABM programs but yield the majority of benefits. Ability to measure revenue impact – this is critical for demonstrating the value of ABM, and frankly, all of...