But only 20% have programs deployed and only 60% are actively investing in technology to make it happen Kudos once again to DemandBase! This research is bang on! Key point – 100% of orgs using ABM report aligned sales and marketing efforts! Love the quote from...
While the first use of this term is generally attributed to the great folks at ITSMA, few have unfolded the ideas and experiences that have paved the road to the point we’re at today. To those who believe ABM isn’t new and that the concept of targeting...
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. I don’t agree with this point...
It’s amazing how the dialog of Account Based Marketing has changed over a short period of time. While ABM is still seen as a tremendous growth opportunity for B2B marketers, it’s no longer just about IP based ad targeting. Many new players are coming into...
