Account Based Marketing video – Elegantly simple to understand
ABM Engagement Strategy – Freya News
I had the opportunity to catch up with Freya News during Dreamforce last week: Johan Sundstrand, CEO, and Charlie Strömberg, Partner & Head of Production. Our one hour meeting spilled over into a two hour conversation, on a beautiful and warm late-Summer...Kwanzoo is going wider than ABM, focus on engagement
I had the pleasure of meeting with Mani Iyer, CEO at Kwanzoo. During the hustle of Dreamforce we met on the rooftop patio hosted by InsideView, the “Open Lounge”. What a beautiful afternoon! During our conversation he shared his company vision and I found...Account-Based Marketing Meets Big Data – DemandBase acquires WhoToo
With the WhoToo acquisition, we’ll have the opportunity to create new Account-Based Marketing solutions that help B2B marketers reach the right people in their target accounts more effectively. Chris Golec, CEO DemandBase Placing the source of data closer to the...Selling Mega deals – how sales and marketing alignment works
Christopher Engman, CEO at Vendemore, does an exceptional job at outlining sales and marketing alignment and activities surrounding super large sales opportunities. Three pillars of managing a “mega deal”: Sell the problems you solve and the insights you...