Content strategies that support ABM programs are a critical aspect of Account Based Marketing. Based upon our Account Based Marketing Capabilities framework, Content is the 3rd step. Provided by Vendemore, their key point is to market the content as the product and...
I had the pleasure of meeting with Jessica Cross yesterday. An incredibly bright marketer, an account based marketing visionary and Director of Marketing at FlipTop. The vision of using advanced analytics and predictive technologies to inform account targeting is...
Life can be very interesting… a simple matter of luck, I just connected with Christopher Engman, CEO of Vendemore. I look forward to our pending conversation and will update this post after we talk. From my first view of their website I was impressed. Take a...
