Content is the fuel necessary to drive a scaled ABM strategy
I had the distinct pleasure to speak with Johan Sundstand, CEO at Freya News the other day. Actually, it we were both on vacation and our conversation spanned 12 hours of time change… my side being early, but it’s always nice to hear waves breaking in Hawaii just before sunrise:-)
Freya News does many things well, but are exceptional at the early stages of our Account Based Marketing Capabilities Framework. Why is this important? Without a well grounded means to select the right accounts, flesh out a proper account level marketing strategy, and construct the content necessary to feed marketing efforts… all the rest of ABM is a lost exercise in delivering generic messages to different people. Nothing really gained.
Important to note, their client roster is fantastic, and I understand 2015 has been even stronger! They’ve been successful with a wide range of highly recognizable technology and consumer brands.
Put Freya News on your radar!
